mBank is a mobility icon and one of the largest banks in Poland. For years, it has been recognized as an innovation leader among financial institutions. It provides a full range of financial services for individual clients and companies. Since 2018, we have been creating expert content for corporate clients of mBank, which positions the brand highly among the target group.
Challenge.
The strategic goal was to refresh formula of the magazine and its rebranding along with implementation of the website. According to the slogan „mBank – mobility icon”, the client expected a modern, transparent layout of the magazine and the website. In addition, we have introduced a completely new approach to substantive work on content of the magazine. Each issue is edited by a specially appointed editor-in-chief, an expert in a given field. We have invited to cooperation, among others, Natalia Hatalska and Michał Pol.
Realisation.
As part of our work on the project, we were responsible for providing expert content, cooperation with influencers, preparation for printing, distribution and promotion. To give the publication a unique finish, we cooperated with leading Polish illustrators who prepared dedicated thematic graphics for the cover and the content of the magazine. We organized photo sessions for the editors-in-chief. We were responsible for creative concept of the session. As a result of our activities, a 56-page magazine in a refreshed layout appeared on the market, supported by a landing page designed from scratch.
Result.
The magazine, with a circulation of 6,000 copies, is distributed in mBank branches and during industry events. Content for corporate clients builds brand awareness and places it as a competent advisor and business partner. Substantive materials and interviews with experts are an inspiration for further PR activities of mBank, such as recording podcasts and video marketing.
The magazine received a silver award in the finance and insurance category at the Power of Content Marketing competition
-
Klient:
- mBank
-
Branża:
- finance
-
Usługi:
- Design
- Distribution
- Editing and proof reading
- Illustrations
- Key Visual
- Landing Page
- Personalized shipping
- Photo sessions
- Promotion
- Video animations
- WWW
